There is a lot that the modern automotive sales person can do to generate their own leads. No longer should their time be spent waiting on the next up when they
could be taking a proactive approach and generating their own leads. I know that some of you
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were sighing as you read that last sentence, because as we all
know it’s hard enough getting sales people to follow up, much less getting them to implementing their own inbound marketing campaign. I’ve been in the auto industry a long time and I understand that more than most, but you must remember that anything worth doing is worth ensuring that it gets done.
What does that mean? It means setting up the right training and implementing a follow-up process to ensure that everything is getting done. While that sounds like a future post, I wont be covering it in this one. What I will be covering is how a sales person can set up their own inbound marketing campaign, implement it and then profit from the generation of both inbound leads and referrals.
It All Starts With Content
Content? Come on Bill, are you serious? Yes, yes I am! Content doesn’t have to be just written, it can also be:
[list list_type="ul" list_class="3"]Videos`Webinars`Podcasts`Inforgraphics`Live Streaming`Twitter, Facebook and more.[/list]
Of course there is written as well, they can include:
[list list_type="ul" list_class="3"]Blog Posts`eBooks`Whitepapers`Reviews`Testimonials and of course… more.[/list]
The idea behind content is to showcase your expertise and become an authority. Why an authority? Because
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with authority you have influence, and influence leads to increased word-of-mouth, inbound leads and more referrals. Beyond that, it’s great for SEO and will help drive people to your website. Which brings me to my first point:
[highlighted title="Point #1" icon="icon2" image= link=""]Each of your salespeople need their own website, or blog. This is the cornerstone of inbound lead generation and is an absolute must have.[/highlighted]
Get Social Involved
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Facebook to connect with people, with their permission of course, and get to know them. It takes more than the time you spend selling buy online cialis a car to create the type of relationship that influences repeat and referrals. It’s all about being their go to guy or gal in the auto industry. Create a LinkedIn account and connect with the movers and shakers. Find ways to connect with people in your local market and become one of them. Make a difference in the local community and share what you’ve been doing on your social networks, not to brag but to get the community involved.
Become active in local online groups, talk about what interests others. Always remember to ad to the conversation, never to take away. You do that by talking about interesting topics, you do is there a generic viagra that by
being real. What do I mean by that? I
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mean be you, don’t be all business, rather, be all human, it makes all the difference in the world. Use Twitter and learn
to talk in 140 characters. Twitter is a great tool to connect with people in the local market and its easy to find out when people are in the market. Do a quick search for the term “car shopping” (with quotes) in Twitter search… would you like a piece of that action?
Lets Wrap It Up
I kept part one to two different aspects of inbound lead generation because in part two, I will be covering how to better implement the ones you learned here as well as give you two more. In part 3 I will combine all 4 parts and give you an actual buy online cialis plan of action along with tips on time management and implementation.